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WereldCafé; Duurzame gedragsverandering

15 april 2015 @ 16:30 - 19:00

| €25

Doe maar lekker duurzaam: hoe stimuleer je duurzaam gedrag van consumenten?

Het doorbreken van gewoontes is een pittige uitdaging. Dat geldt zeker voor bedrijven, die consumenten via hun marketinginspanningen willen aansporen om duurzamer te leven. Door hen direct te laten kiezen voor duurzame producten. Maar bijvoorbeeld ook door ze aan te moedigen gezonder te leven of om hun CO2- of waterfootprint terug te dringen.

In dit WereldCafé gaan we met elkaar op zoek naar triggers waarmee we consumenten echt in beweging kunnen krijgen. Dat doen we aan de hand van de case ‘‘Doe maar lekker duurzaam’. Paul Scheffer, program manager innovatie bij de Nationale Postcodeloterij, en Marja Vermeulen, Brand Strategy Manager Responsible Retailing a.i. bij Albert Heijn, gaan ons daartoe meenemen in deze gezamenlijke campagne van Nationale Postcodeloterij, Albert Heijn en Unilever. Wat waren uitgangspunten daarbij, welke barrières zijn er, wat werkt, bij wie en waarom?

WereldCafe_april15Paul_Scheffer Paul Scheffer, program manager innovatie bij de Nationale Postcodeloterij



WereldCafe_april15_Marja VermeulenMarja Vermeulen, Brand Strategy Manager Responsible Retailing a.i. bij Albert Heijn



In het tweede deel van het WereldCafé gaan we aan ‘de borreltafel’ in subgroepen met elkaar in discussie over dit thema, bijvoorbeeld aan de hand van inzichten uit de psychologie. Heb je zelf nuttige ervaringen of tips, die je wilt delen, neem dan vooraf contact met ons op. Dan kijken we hoe dat kunnen inpassen.

Na afloop borrelen we plenair verder en is er gelegenheid tot netwerken.

Er is plek voor maximaal 30 deelnemers aan deze bijeenkomst. Meld je dus snel aan!


15 april 2015 16:30
15 april 2015 19:00
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